Access All Areas

Access All Areas was an immersive driving experience in Chengdu 成都, China’s powerhouse in the west of the country. 10 days, 10 locations, 350 participants, 11 car models for a total of 120 Volkswagen SUVs. An exciting moment for the brand to establish its relevance in the Chinese SUV’s market by showcasing its whole vehicle portfolio.

✏️ Direct a shooting focused on capturing the hero cars throughout the city and its natural surroundings. Direct and edit a variety of videos to be displayed live and on-line at different stages of the 10 days event. Highlighted below the “Opening” & “Closing” movies made for the press-conference

Client: Volkswagen

Year: 2020

Location: Chengdu 成都

Type: Editing

Role: Creative/Art Direction, Design, Animation