Durant House Shanghai

The Durant Guild is a lifestyle platform presented by General Motors, which curates an iconic collection of vehicles by elevating its brands and products experiences.

The Durant House Shanghai was a key milestone for the platform to showcase its automotive portfolio, launch its modern American premium luxury brand and reveal the ultra-lux Cadillac Celestiq.

✏️ Direct, design and animate all the video content displayed throughout the exhibition, during the public days and for the Whisper Event (Cadillac Celestiq launch).