Home Jersey Launch

While showing the new t-shirt’s features, the video had to reinforce the connection of the brand with its local fan base in China. Doing so by using key messages that would resonate with the Chinese audience, and by alternating short clips of the club’s players (taken from the international campaign) with the local fans.

✏️ Creating a short video for social media, integrating local assets with the international social media campaign of the Club, designing graphic elements consistent with the brand identity.