SFRC
A running store and community at the foot of Mt. Tamalpais, in the Bay Area.
The great friends at Study Hall built their new identity inspired by the spirit of rally racing: grit, speed, mud on the tires.
I got asked to translate all of that into two logo animations, with the same grit, momentum and connection to the Bay Area, in motion.
Client: SFRC
Agency: Study Hall
Year: 2026
Location: Remote
Type: 2D Animation
Role: Animation
The Team:
Jeremy Volk Executive Creative Director
Matt Yerman Principal Designer
Will Houser Producer
Scott Erdiakoff Copywriter
Dani Grimm, Mortaza Amiri, Marina Glikman Designers Willa Imhoff Resource Manager
