IM Logo Animation

While undergoing a full rebrand, Iberian Media asked me to help them create a logo closing animation to anchor their new visual identity: a premium outro designed to work stand-alone and seamlessly as a footage-to-logo transition.

Starting from their brief, the IM monogram as physical screen, the goal was to make the viewer feel actively drawn into the display as it powers on.

Five logo-frames recede toward infinity, morphing from the screen into the iconic IM shape, each representing one of the brand's core values: Professionalism, Elegance, Modernity, Technology, and Visual Fluidity, before resolving into their new logo.

Every detail was crafted to make the animation feel like a screen genuinely coming to life and pulling you into the content.